September 23, 2020
Virtual Brand Safety Summit
Stage at DMEXCO
Exploring Global Safety Online
ABOUT THE SUMMIT
The Virtual Brand Safety Summit is bringing its global perspective for the first time to the DMEXCO stage on September 23, 2020, with a lineup of industry luminaries who will speak to how this year changed the world—and advertising—in unprecedented ways. Fierce debates on policy, privacy, and regulation reverberated around the globe, from GDPR to CCPA, just as COVID-19 emerged to change how consumers act and how brands can talk to them. Simultaneously, there were seismic shifts in channel consumption, as gaming, streaming video, and even out-of-home grew in new and unforeseen ways.
As the digital advertising industry undergoes rapid transformation, the Virtual Brand Safety Summit Stage at DMEXCO will take a look, from East to West, from APAC to Europe to North America, at the most critical challenges and opportunities that have emerged for industry executives in this truly different year.
There has never been a more important time for the global community of brand safety leaders to come together. Join us on September 23, 2020 to hear from and participate in the conversation and see how we can work together to make digital advertising a safer and more trusted medium for all.
12:00 PM - 12:05 PM
Rob Rasko, President of the Brand Safety Summit Series and Dr. Dominik Matyka, Chief Advisor, DMEXCO welcome our guests to the Brand Safety Stage at DMEXCO.
12:05 PM - 12:30 PM
Inspiring Our People and Inspiring Our Brands: Responsible Marketing and Leadership During Trying Times
If you know Louisa Wong, it’s no surprise that her career continues to skyrocket, having recently been appointed as Wavemaker’s new CEO, Americas, following her time as Chief Operating Officer for Carat US.
On September 23, attend the Brand Safety Stage at DMEXCO to hear a fireside chat between Louisa Wong and Rob Rasko, President of the Brand Safety Series, as they discuss how leaders across the world are focused on protecting consumers online, and the impact Louisa plans to make in her new role at Wavemaker.
This timely conversation will also look at the actions that Wavemaker, as part of GroupM, is taking to mitigate the risk of the digital supply chain, how the topic of brand safety has changed to be about social safety, and how current policy shifts are really an opportunity to create better brand safety standards, resulting in continued consumer trust and brand growth.
12:30 PM - 1:00 PM
Perspectives On Brand Safety
Snapchat was created as a tool to make people feel comfortable expressing themselves. We believe privacy is essential to empowering self-expression and therefore it is our mission to build a safe platform for our community and for brands. Chloe Wixsom, our Group Product Marketing Manager will introduce you to the Snap Privacy principles before Goetz Trillhaas, Managing Director DACH Snap Inc opens the discussion to get different perspectives of the importance of Brand Safety from a media partner and an agency. Join him, Jan Honsel, General Manager of upljft and Stefan Ottlitz, Co-Managing Director, SPIEGEL Group in this exciting panel discussion about the role and future of Brand Safety.
1:00 PM - 1:30 PM
Context Beyond Keywords: The Future of Context in Programmatic
For brands + advertisers, contextual strategies are becoming increasingly important for a variety of challenges on open platforms, from privacy to brand suitability to monetization. But with more content being consumed than ever before, legacy contextual technologies like keywords have not evolved with market needs. In this session, Zefr's co-CEO and co-Founder Rich Raddon will discuss the opportunities and challenges ahead for contextual data in solving media's most complicated issues.
1:30 PM - 2:00 PM
Esports and gaming have moved to the mainstream, with an audience that’s on pace to grow to 295 million enthusiasts by 2023, according to The Drum. This session will feature a lively discussion on how brands are connecting with eSports fans, what the current gaming demographics are, and how viewership has changed with so many people at home due to COVID-19. Attend to hear about the coolest engagements that advertisers are creating specifically for eSports platforms, and what role game creators play in creating ads today, and what that role may look like in the future.
2:00 PM - 2:30 PM
Privacy in Practice: A Global Look at Data Protection Featuring Perspectives from Asia, Europe, and North America
What is the current temperature of data protection and regulation across the world? Do policy makers fully understand what our industry leadership is saying to them? How are business leaders handling this ever-changing landscape? Hear from Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG Kinesso, Robyn Tas, General Counsel at BritePool, and Pablo Gomez, Chief Digital Officer and Media Lead for Kantar, in a timely conversation with Robert Rasko, CEO of The 614 Group.
2:30 PM - 2:50 PM
Brand Safety and Cross-Industry Collaboration
Trustworthy Accountability Group
In July of 2020, TAG announced a merger with JICWEBS, a formal partnership that will ensure that companies around the world and across the supply chain can focus their efforts on a single trusted set of self-regulatory standards that address fraud, malware, piracy, and brand protection.
In this session, hear from Mike Zanies and Jules Kendrick from TAG, and Dave Murnick, a brand safety leader from Dentsu Aegis Network who serves as a pivotal member of GARM, as they discuss the importance of cross-industry collaboration around brand safety and how these efforts will make it easier for advertisers to protect consumers across the globe.
3:00 PM - 3:30 PM
Understanding ad measurement in 2020: Cookies, Coronavirus and Context
The volatility of 2020 has undoubtedly changed the way in which consumers behave. As a result, many advertisers have been forced to pivot media strategies in order to drive consistent performance. Even with stricter privacy regulations in place and the move by most major browsers to sunset third-party trackers, advertisers have found innovative ways to navigate the current digital ecosystem through research and data.
Drawing on unique insights from DV’s research of more than 10,000 consumers globally, this session will offer inspiration for marketers seeking to evolve strategies and drive performance in light of a world transformed. We will offer a snapshot of our industry’s new normal and offer advice on how context can be integrated as the guiding principle for marketers’ navigating measurement and media quality in this new era.
3:30 PM - 4:00 PM
4:00 PM - 4:30 PM
The Global Balancing Act: Brand Safety & Brand Suitability on YouTube Today
The digital landscape is shifting. The marketers of today face unprecedented challenges at global scale as changing circumstances reinforce the importance of an agile advertising industry. As Henry Ford once said, “coming together is a beginning, staying together is progress, and working together is success.” To continue innovating, the digital advertising industry will need adaptable solutions, valuable partnerships, and cross-industry collaboration.
Hear from leading digital experts on how to adapt quickly for today’s shifting world, especially on platforms like YouTube. What do solutions and partnerships that help advertisers navigate the digital video ecosystem look like? How can they rest more easily knowing that there are forces working together to build a more sustainable advertising ecosystem? Ginny Marvin speaks with Channel Factory’s CEO Tony Chen, IAS’ CEO Lisa Utzschnieder, and Universal Mcann’s Chief Digital Officer, Joshua Lowcock.
4:30 PM - 5:00 PM
Brand safety remains a critical consideration for advertisers, even more as 2020 continues to unfold. In this closing fireside chat, John Montgomery, EVP of Global Brand Safety for GroupM, the world's largest holdling company, as he discusses the biggest brand safety topics of this year, and shares what Brand Safety 2.0 is. In this timely and forward-looking conversation, learn about how we can ensure online safety for brands and consumers now and for the longterm.